Name
Christina Cooley
About
Email
CooleyProductionsLLC@gmail.com
Phone 917.755.1924
CPG / Beauty / Pharma / Wellness
A hands on Creative Art Director and storyteller, Ms Cooley’s expertise is in global lifestyle brands. She has held global leadership roles in New York at DDB, Ogilvy & McCann and can effortlessly toggle between the worlds of luxury and the everyday.
CHRISTINACOOLEY.com • Creative Art Director
New York 2017 –– Present
Freelance Creative Art Director for brands in the UK & US:
Nutrilite Suppliments: Women’s health pharma video and digital campaign for North America and Asian markets.
Ogilvy: New business win for a wellness beverage launch, USA & AUS 2024. Writer, Art Director and conceptor of
campaign while overseeing a team of art directors, producers, package & POP designers, animators and writers.
Collaborations with R&D to develop legal articulation of the beverage ingredients and RTB.
Ogilvy: Art Director of skin care campaigns for Ponds in the Asian market. Influencer casting for TVC campaign.
Art Director of introductory Ponds brand campaign launch in the untapped Russian market.
Arnold: New campaign win for psoriasis pharma brand. TVC campaign is currently on air.
PsychoBunny Menswear: Campaign concept & execution of Digital, Ecommerce & in-store executions.
Casting of influencers & models. Set Design and on-set Art Direction.
Publicis: Garnier Hair & skin care digital social media campaigns. Influencer casting & Art Direction.
New product launch campaign concepts, global tag line strategy and team leader of 8.
McCann: Mental Health campaign for Maybelline to raise awareness of self esteem issues due to social media.
FCB: Wellness skin care campaign concepts for Nivea & Eucerin.
Mullen: Art Director of hair care campaigns for Tresemme´.
Havas: Creative lead of Restylane Aesthetic Injections brand TV & digital campaign. Casting for Juvéderm.
Havas: Art Director for World No Tobacco Day wellness campaign for Philip Morris International.
Hum Yoga: Art Director of digital social media campaigns for the luxury yoga clothing & accessories brand.
Institute for Advertising Ethics: Creative Director-At-Large for the non-profit foundation.
DDB ADVERTISING AGENCY • New York 2012 –– 2017
SVP Global Creative Director of the Aveeno Brand • Jennifer Aniston, brand ambassador
Global creative art and copy lead, visionaire for Aveeno wellness & beauty business.
Launch of Aveeno Baby, Sun Care and Anti Aging Skin Care line.
• Builder of the revenue generating digital department for all global digital / social campaigns for
Aveeno & Neutrogena.
• Owner of creative concepts, visual stories, mood boards, story boards, strategy, execution and production of
branded content: TV / video, print, social & digital media, website, OOH, consumer experience and cross
platform collaborations & partnerships.
• On set Art Director for all brand assets: TVC, print, social media, POP
• Leader of hyper localized marketing strategies, metrics & content based on consumer insights and trends.
• Leader and mentor of multiple teams: designers, writers, digital, animators, photographers, videographers,
set designers, location scouts, retouchers, producers & retouchers.
• Client facing creative lead responsible for pitching to stake holders/CMO and selling conceptual branding
initiatives, campaigns and media buy recommendations.
• Manager of budgets for creative department, resources and digital content studio, as well as the work flow
across multiple time zones and vendors, while establishing and enforcing consistent brand guidelines.
• Mentor of marketing & creative teams both large and small.
• Creator of the ever developing Aveeno Brand Guidelines to share with vendors, sister agencies
• Collaborations with R&D to develop legal articulation of the skin care active ingredients, or 'Active Naturals.'
• Leader of Aveeno Baby launch including website design, packaging, and overall look & feel. Casting,
photography and TVC all took place in Cape Town, SA.
• Creative leader of all Aveeno TV edits. Additional edits showcasing the ingredient story were created for
Hispanic Markets.
• Created brand collaboration campaigns with Equinox and the Millenial Park Yoga Event in Chicago.
• Designer of the Times Square Walgreens Flagship Store. Digital wrap of 17 animated screens to promote the
launch of Aveeno Sun Care product line.
• Director of retouching for all brand assets and models for video and static.
McCANN-ERICKSON ADVERTISING AGENCY • New York 2005 –– 2010
VP Creative Director • L’Oréal Paris
Creative Director of visual concepts, shoot executions, art direction, editing, typography,
in-store, set & wardrobe design, package design of global TVC, print, social/digital content,
POP and experiential campaigns.
• Creative lead for the EverPure hair care launch with Eva Longoria.
• Creative lead of launch of the L’Oréal Anti-Aging product line with Diane Keaton.
• Creative lead for the re-launch of HIP Cosmetics line with Beyoncé & Milla Jovovich. Designer of 8-page
gatefold in September Vogue.
OGILVY & MATHER ADVERTISING AGENCY 2002 –– 2005
Art Director • The Dove Campaign For Real Beauty is a worldwide marketing campaign launched
by Unilever aiming to build self confidence in women and young children.
• Ideated & directed TVC, print & outdoor, art direction, typography, casting, editing and graphic design
for the launch of the Dove hair styling animated TVC campaign.
• Awards: Golden Addy for “Marge Simpson Cartoon Campaign” for Dove Hair Care Product Launch
• Brand Ambassadors: Marge Simpson, Judy Jetson, Wilma Flintstone and Velma from Scooby Doo.
CONDE NAST • Allure Magazine 1997 –– 2001
Associate Art Director • Monthly Beauty Magazine
• Responsible for visual concepts, photo shoots, photo editing, retouching, layout & design of the in-house
Condé Nast magazine.
SKILLS: Adobe Creative Suite • InDesign • Photoshop • Canva • Miro • Slack • Ecwid • PowerPoint • Google Docs
• Creative Services
• On-Set Art Direction
• Pharma / Wellness Expertise
• Digital & Ecomm Advertising
• Video & Social Media Creation
• Strategic Marketing & Branding
• Concept Development
• Set & Wardrobe Design
• Business Development
• Fashion & Beauty Direction
• Team Builder
• Experiential Executions
• R&D Collaborator
• Animation Direction
• Retouching
• Media Buy Strategy
• Sound Design
• Brand Guidelines
• Glam Squad & Casting
• In/Store Merchandising
• Package Design
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EDUCATION:
Boston University • School of Communication
MAJOR Advertising • MINOR Women Studies
London Study Abroad Program
Continuing Education:
SVA • Layout & Design
VOLUNTEER WORK:
Various foster dog foundations