Creative Brand Director
A hands on Art Director and storyteller, Ms Cooley’s expertise is in global lifestyle brands. She has held global leadership roles in New York at DDB, Ogilvy & McCann-Erickson and can effortlessly toggle between the worlds of luxury and the everyday.
She is experienced in the execution of all content platforms –– from TV/video, Digital & Social Media Content, Print, OOH –– to strategic partnerships and consumer experiences.
Ms Cooley has art directed all of her print and video campaigns –– from Paramount Studios in LA, Pier 59 Studios in New York, to budget friendly local productions. She oversees location scouts, set design, props and wardrobe styling.
Ms Cooley studied advertising, journalism and design at the School of Communication at Boston University. She studied for one year abroad in London and worked in the beauty department of Hearst UK Publishing. In addition, she studied graphic design at SVA and Pratt Manhattan.
Ms Cooley is based in New York.
Nivea & Eucerin
HUM Wellness Brand
Karibo CBD Skin Care
Psycho Bunny Menswear
Avon Cosmetics & Fragrance
2018 – PRESENT
SVP Creative Director of Aveeno Global Beauty
Spokesperson: Jennifer Aniston
Categories: Face, Body, Hair, Baby, Anti-Aging
Creative Global 360 lead of all multi-channel Aveeno content and storytelling:
• Video, Print, Digital/Social Content, In-Store, OOH, Set Design, Retouching, Post Production, Unique Promotions, Social Influencers and Brand Ambassadors/Casting.
• Create strategic data driven concepts and initiatives
• Manage and collaborate with vendors and agencies.
• Establish global brand guidelines & best practices.
• Manager of creative teams, production departments and contractors.
Markets: North America, UK, Ireland, Brazil, Korea, Italy, Canada (French), Australia, China & Hispanic. Launched Aveeno Baby Brand and Anti-Aging skin care line.
VP Associate Creative Director • L’Oréal Paris
Responsible for creative concepts, shoot executions, art direction, set design, wardrobe design, digital collaboration and graphic design of global television and print campaigns for L’Oréal Paris.
• Divisions include cosmetics, skin care, hair care and hair color.
• L’Oréal celebrity portfolio includes: Scarlett Johanssen, Béyonce, Diane Keaton, Doutzen, Eva Longoria, Milla Jovavich, Penelope Cruz and Elizabeth Banks.
OGILVY & MATHER
Art Director • Dove Campaign For Real Beauty
Responsible for 360 degree concepts, shoot executions, art direction and design of the Dove Campaign For Real Beauty TV & Print campaigns for hair care and skin care divisions.
Awards: Golden Addy for “Marge Simpson Cartoon Campaign” for Dove Hair Care Product Launch
HOME SWELL HOME by Cynthia Rowley
• Design Director of the home goods product line sold at Target Stores.
ALLURE MAGAZINE • Condé Nast
Associate Art Director • Monthly Beauty Magazine
Responsible for visual concepts, photoshoots and design of magazine.
Awards: The Harley Award for exceptional creative contribution
Assistant Art Director
In-house advertising department of the the iconic New York City department store. Print, catalogs, events, in-store merchandising and signage.
Founder/Creator of GoodGrief.NYC
Stylish snackable digital content for brands.
Expertise in stylized, clever GIFs & Memes sold on iTunes.
Boston University • School of Communication
MAJOR Communications • MINOR Women Studies
London Study Abroad Program
Pratt • Graphic Design
Parsons School of Design • Layout & Design
Fluent in Adobe Creative Suite
The National Arts Club
The Arts Club of London
Chelsea Arts Club
Various foster dog foundations